Designed the visual identity for Chautauqua (肖陶扩), a cultural vodcast founded by Chinese creator Shuyi (树一). The brief was simple: create a brand that embodies its spirit of dialogue and human connection. The show has surpassed 10 million cross-platform views.

Originating as a 19th-century American movement centered on public gatherings and discussion, Chautauqua inspired the vodcast’s two-person format. The logo translates this spirit of exchange into two figures in conversation, framing the wordmark. Across posters, social media, and merchandise, earthy tones and tactile textures create a quiet, grounded identity rooted in human connection.