Hang Him to the Scales 秤上人
Visual identity design & Merchandise design
Designed the visual identity and merchandise for Hang Him to the Scales, shaping a cohesive visual system that reflects the band’s cross-cultural sound and introspective tone, while supporting live performances, digital presence, and physical merch within the Brooklyn underground music scene.
Designed the visual identity and merchandise for Hang Him to the Scales, shaping a cohesive visual system that reflects the band’s cross-cultural sound and introspective tone, while supporting live performances, digital presence, and physical merch within the Brooklyn underground music scene.
Seal Script, an ancient Chinese writing system from the Qin Dynasty (221–206 BCE), served as the foundation for the band’s visual identity, referencing the historical origin of the scale embedded in the band’s name.
Its symmetrical forms and flowing strokes informed the construction of the HHTTS icon, where letters such as H, T, and S naturally emerged. The result is a mark that bridges cultural heritage and contemporary design, connecting the band’s name, sound, and cross-cultural background.
Seal Script, an ancient Chinese writing system from the Qin Dynasty (221–206 BCE), served as the foundation for the band’s visual identity, referencing the historical origin of the scale embedded in the band’s name.
Its symmetrical forms and flowing strokes informed the construction of the HHTTS icon, where letters such as H, T, and S naturally emerged. The result is a mark that bridges cultural heritage and contemporary design, connecting the band’s name, sound, and cross-cultural background.
This color palette blends the traditional Chinese aesthetic of indigo dyeing with the melancholic tones of dreampop and shoegaze. The blues embody the music's emotional depth, seamlessly connecting cultural tradition with modern resonance.
This color palette blends the traditional Chinese aesthetic of indigo dyeing with the melancholic tones of dreampop and shoegaze. The blues embody the music's emotional depth, seamlessly connecting cultural tradition with modern resonance.
*If you are in mainland China, you may not see any content inside the white frame. Please turn on your VPN if possible. 如果您在中国大陆地区，可能无法看到上方白框内的 Spotify 内容，请尝试开启 VPN。
*If you are in mainland China, you may not see any content inside the white frame. Please turn on your VPN if possible. 如果您在中国大陆地区，可能无法看到上方白框内的 Spotify 内容，请尝试开启 VPN。
*If you are in mainland China, you may not see any content inside the white frame. Please turn on your VPN if possible. 如果您在中国大陆地区，可能无法看到上方白框内的 Spotify 内容，请尝试开启 VPN。
*If you are in mainland China, you may not see any content inside the white frame. Please turn on your VPN if possible. 如果您在中国大陆地区，可能无法看到上方白框内的 Spotify 内容，请尝试开启 VPN。
